Foundation·Guide·6 min
How to evaluate a product critically
A short, consistent process for judging a cosmetic product: what it is, what it claims, what the label supports, and whether the claim and the evidence match.
GuidesJournal
Series
Claim Check
How to evaluate cosmetic marketing claims using evidence rather than instinct.
Foundation·Explainer·4 min
Does expensive mean better?
Price reflects formulation, but also packaging, scale, distribution, marketing, and margin. Understanding the split makes value judgements easier.
GuidesIntermediate·Research Review·6 min
Do ingredient studies prove a product works?
Research on an ingredient and evidence about a finished product are different things. Treating the first as the second is how well-intentioned marketing becomes misleading.
Guides